Prospect List
Also known as: prospecting list, target list, lead list, contact list
A prospect list is a structured set of target companies and contacts that match a defined ideal customer profile, compiled for outbound sales or marketing campaigns. High-quality lists include verified emails, decision-maker titles, source attribution, and confidence scores — distinguishing them from raw scrapes or purchased databases that decay within months.
Related concepts
B2B Prospecting
Prospecting is the activity of identifying and qualifying potential buyers to enter the sales pipeline. It combines building a target account list, finding decision-makers, and prioritizing by fit and intent. Modern prospecting is powered by enriched, verified data so reps spend time selling rather than researching.
Ideal Customer Profile (ICP)
An ideal customer profile (ICP) is a description of the company that gets the most value from your product and is most likely to buy — defined by industry, size, revenue, geography, and tech stack. The ICP focuses prospecting and enrichment so you target accounts that fit rather than spraying a broad list.
Lead Generation
Lead generation is the process of identifying and developing potential customers for a business. In B2B, it spans discovering target companies, finding the right decision-makers, and capturing verified contact details. A pipeline-based approach generates leads in real time from the open web rather than reselling a fixed database.
Data Enrichment
Data enrichment is the process of appending missing or updated attributes to existing records — company, contact, firmographic, and technographic fields. It turns a thin list of names or domains into complete, actionable profiles. Quality enrichment is source-attributed and confidence-scored so each field can be trusted and audited.
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