Ideal Customer Profile (ICP)

Firmographics are the descriptive attributes of a company — industry, employee count, revenue, location, and ownership — the B2B equivalent of demographics. They are the primary filters for building a target account list and segmenting outreach, and a core output of company enrichment.

Prospecting is the activity of identifying and qualifying potential buyers to enter the sales pipeline. It combines building a target account list, finding decision-makers, and prioritizing by fit and intent. Modern prospecting is powered by enriched, verified data so reps spend time selling rather than researching.

Lead scoring ranks prospects by how well they fit your ICP and how likely they are to convert, using attributes and signals to assign a score. It focuses rep time on the highest-value leads. AI lead scoring evaluates multiple dimensions — fit, data quality, and activation readiness — to prioritize outreach.

Data enrichment is the process of appending missing or updated attributes to existing records — company, contact, firmographic, and technographic fields. It turns a thin list of names or domains into complete, actionable profiles. Quality enrichment is source-attributed and confidence-scored so each field can be trusted and audited.

Sales intelligence is the practice of collecting, enriching, and analyzing data about companies and buyers to inform outbound and account-based selling. It combines firmographics, contact data, and buying signals so reps know who to contact, why, and when. Unlike a static database, modern sales intelligence is continuously refreshed and source-attributed.