Is competitor intelligence ethical?

Yes. All analysis uses publicly available data: company websites, DNS records, SSL certificates, WHOIS data, and public social media profiles. No login credentials, no private APIs, no data that isn't freely accessible to anyone with a web browser.

How often should I re-run competitor analysis?

Monthly for team changes (hiring is the strongest signal). Quarterly for technology and positioning changes. The --resume flag makes re-runs efficient by only processing what's changed.

Can I track competitor team changes over time?

Yes. Each analysis run stores results in the entity graph. Re-running produces a diff report showing new team members, departures (contacts no longer on the team page), and title changes.

How accurate is passive technology detection?

DNS records, HTTP headers, and meta tags are highly accurate for server-side technologies. JavaScript library detection is accurate for client-side frameworks. The 7 intel modules cross-validate signals for higher confidence.

Competitor Intelligence - Team, Tech Stack & Market Position Analysis

Step 1

Competitor Identification

Input competitor domains or names. Discover official websites and validate domains.

Step 2

Website Crawling

5-layer scrape hierarchy extracts content from competitor websites. Budget: 15 pages, 3 browser renders.

Step 3

Team Extraction

4-method contact extraction from team/about/leadership pages.

Step 4

Technology Detection

Passive tech stack identification from DNS, headers, and JavaScript analysis.

Step 5

Social Discovery

8-platform social presence mapping with cross-platform linking.

Step 6

Domain Analysis

7 intelligence modules: DNS, SSL, WHOIS, email patterns, domain age, tech detect, social detect.

Step 7

Profile Assembly

Merge all intelligence into unified competitor profiles.

Step 8

Change Detection

Compare against previous analysis. Generate diff reports.

Use Cases

Sales Battle Cards

Auto-generate competitive intelligence for sales battle cards with up-to-date team and tech data.

Executive Hiring Alerts

Detect when competitors hire new C-suite or VP-level executives.

Technology Adoption Tracking

Monitor competitor tech stack changes to identify strategic technology bets.

Market Entry Analysis

Profile all competitors in a new market segment before launching.

Win/Loss Context

Enrich CRM win/loss data with competitor profiles for pattern analysis.

Board Reporting

Automated competitor landscape updates for quarterly board presentations.

Analysis Stages

Full enrichment pipeline applied to competitors

Intel Modules

DNS, SSL, WHOIS, tech, email, social, domain age

Social Platforms

Cross-platform presence mapping

100%

Passive

No interaction with competitor systems beyond public data

Turn your enrichment engine on your competitors

Same 9-stage pipeline, same 7 intel modules. Applied to competitor domains instead of prospects.

FAQ

Frequently Asked Questions

Everything you need to know about our platform.

Still have questions?

Our team can walk you through the pipeline, pricing, and your use case.

Talk to us

Related Workflows

AI Sales Research

Product

Autonomous research pipeline

/products/ai-sales-research

Tech Stack Detection

Product

Technology fingerprinting

/products/tech-stack-detection

Decision Maker Discovery

Product

Team extraction methods

/products/decision-maker-discovery

Social Enrichment

Product

8-platform social discovery

/products/social-enrichment

Step 1

Competitor Identification

Input competitor domains or names. Discover official websites and validate domains.

Step 2

Website Crawling

5-layer scrape hierarchy extracts content from competitor websites. Budget: 15 pages, 3 browser renders.

Step 3

Team Extraction

4-method contact extraction from team/about/leadership pages.

Step 4

Technology Detection

Passive tech stack identification from DNS, headers, and JavaScript analysis.

Step 5

Social Discovery

8-platform social presence mapping with cross-platform linking.

Step 6

Domain Analysis

7 intelligence modules: DNS, SSL, WHOIS, email patterns, domain age, tech detect, social detect.

Step 7

Profile Assembly

Merge all intelligence into unified competitor profiles.

Step 8

Change Detection

Compare against previous analysis. Generate diff reports.

Use Cases

Sales Battle Cards

Auto-generate competitive intelligence for sales battle cards with up-to-date team and tech data.

Executive Hiring Alerts

Detect when competitors hire new C-suite or VP-level executives.

Technology Adoption Tracking

Monitor competitor tech stack changes to identify strategic technology bets.

Market Entry Analysis

Profile all competitors in a new market segment before launching.

Win/Loss Context

Enrich CRM win/loss data with competitor profiles for pattern analysis.

Board Reporting

Automated competitor landscape updates for quarterly board presentations.

Analysis Stages

Full enrichment pipeline applied to competitors

Intel Modules

DNS, SSL, WHOIS, tech, email, social, domain age

Social Platforms

Cross-platform presence mapping

100%

Passive

No interaction with competitor systems beyond public data

Turn your enrichment engine on your competitors

Same 9-stage pipeline, same 7 intel modules. Applied to competitor domains instead of prospects.

FAQ

Frequently Asked Questions

Everything you need to know about our platform.

Still have questions?

Our team can walk you through the pipeline, pricing, and your use case.

Talk to us

Related Workflows

AI Sales Research

Product

Autonomous research pipeline

/products/ai-sales-research

Tech Stack Detection

Product

Technology fingerprinting

/products/tech-stack-detection

Decision Maker Discovery

Product

Team extraction methods

/products/decision-maker-discovery

Social Enrichment

Product

8-platform social discovery

/products/social-enrichment