Contact Validation
Also known as: contact verification, data validation
Contact validation checks that a contact record is accurate and current — correct name-to-email mapping, working email, valid phone, and a real role at the company. It removes junk, duplicates, and stale entries before data reaches a CRM, keeping pipelines clean and rep trust high.
Related concepts
Data Enrichment
Data enrichment is the process of appending missing or updated attributes to existing records — company, contact, firmographic, and technographic fields. It turns a thin list of names or domains into complete, actionable profiles. Quality enrichment is source-attributed and confidence-scored so each field can be trusted and audited.
Email Verification
Email verification is the process of confirming that an email address exists and can receive mail before you send to it. A thorough pipeline runs syntax, DNS/MX, SMTP, catch-all, disposable, and role checks plus authentication analysis, then assigns a deliverability tier. Verifying first protects sender reputation and cuts bounce rates.
Firmographics
Firmographics are the descriptive attributes of a company — industry, employee count, revenue, location, and ownership — the B2B equivalent of demographics. They are the primary filters for building a target account list and segmenting outreach, and a core output of company enrichment.
Bounce Rate
Bounce rate is the percentage of sent emails that fail to deliver. Hard bounces are permanent failures (invalid address); soft bounces are temporary (full mailbox). High bounce rates signal poor list quality to mailbox providers and damage sender reputation, which is why verifying addresses before sending is essential.
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