Clean data in. CRM-ready data out.
Automated merge, dedup, cleanup, and export
The merge engine aggregates data from every pipeline stage, deduplicates by domain + email identity keys, applies 14 junk-removal rules, scores confidence 0-100, and exports color-coded CRM-ready files.
Merge Pipeline
Source Aggregation
Ingest data from multiple pipeline runs, exhibitor portals, enrichment outputs, and manual uploads. Auto-detect column mappings.
Domain-Centric Dedup
Merge records using Official_Domain + Email as identity keys. Priority scoring: event exhibitor (100) > directory (90) > registry (80) > search (70).
Confidence Scoring
0-100 weighted score: Source Reliability +30, Domain Match +20, Structured Email +15, Corporate Email +10, verification signals +25.
14-Rule Junk Removal
Remove navigation text, UI elements, social handles misidentified as names, generic emails, placeholder contacts, and low-confidence entries.
Entity Resolution
Fuzzy dedup across sources. Match variations of company names, resolve parent/subsidiary relationships, merge duplicate contacts.
CRM-Ready Export
5-sheet color-coded Excel with priority tiers (HIGH/MEDIUM/LOW/SKIP) plus flat CRM CSV. Ready for Salesforce, HubSpot, or Pipedrive.
14-Rule Junk Removal
Web scraping captures noise: navigation text, UI elements, placeholder names, and generic addresses. These 14 rules clean it all automatically.
5-Sheet Excel Output
- HIGH priority contacts
- MEDIUM priority contacts
- LOW priority contacts
- SKIP (review required)
- Summary statistics
CRM CSV Export
Flat CSV with standardized field names, ready for direct import.
Frequently Asked Questions
Everything you need to know about our platform.
Still have questions?
Our team can walk you through the pipeline, pricing, and your use case.